From Thousands Of Paddle Brands To Just 5-7? Industry Insiders Explain Moon [DguVB70N6zc]

The pickleball paddle gold rush is over. Zane sits down with two industry executives to talk about why paddle brands are merging at a rapid pace from thousands of approved paddles down to what could be just five to seven major players within five years.

The conversation covers: why rising R&D costs and paddle-approval requirements have squeezed out garage brands, how HoneyFoam technology and the PIKKL acquisition fit into one company's strategy for offering multiple paddle technologies rather than just multiplying brand names, and how the globalization of pickleball is raising the bar for what it takes to compete internationally.

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