Leave your feedback Share Copy URL https://ar-c.org/video/HB6IClzeaDF.html Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter GROOVE THEORY EP. 4: Alex Michelsen On Building Prime & SA’s Party Scene! [xd7QaPDCRXv] Health Updated on August 08, 2026 EDT — Published on August 08, 2026 EDT In this episode, we catch up with Alex Michelsen – Cape Town-based DJ, entrepreneur, and the mastermind behind PRIME, one of SA’s multi-genre party experiences in Joburg & Cape Town! We’re talking about how he built an inclusive event space, the business of events and throwing next-level parties, and what it takes to thrive in SA’s deejaying and events scene. If you’ve been to PRIME, let us know your experience in the comments! 👇 📲 Follow us on socials: Instagram: Facebook: X: TikTok: #GrroveTheoryPodcast #GrooveTheoryPod #AlexMichelsen #PrimeEvent #SAEventScene #DJCulture #CapeTownVibes #JoburgNights #PartyBusiness #MusicEvents #PrimeCapeTown #PrimeJoburg #yomzansi j9JLHxr9JFF Nwk3JJGT0RE wHCcfjlLYcn I7vR5pQ6GYd az1W5ZB19ON
In this episode, we catch up with Alex Michelsen – Cape Town-based DJ, entrepreneur, and the mastermind behind PRIME, one of SA’s multi-genre party experiences in Joburg & Cape Town! We’re talking about how he built an inclusive event space, the business of events and throwing next-level parties, and what it takes to thrive in SA’s deejaying and events scene. If you’ve been to PRIME, let us know your experience in the comments! 👇 📲 Follow us on socials: Instagram: Facebook: X: TikTok: #GrroveTheoryPodcast #GrooveTheoryPod #AlexMichelsen #PrimeEvent #SAEventScene #DJCulture #CapeTownVibes #JoburgNights #PartyBusiness #MusicEvents #PrimeCapeTown #PrimeJoburg #yomzansi j9JLHxr9JFF Nwk3JJGT0RE wHCcfjlLYcn I7vR5pQ6GYd az1W5ZB19ON