Leave your feedback Share Copy URL https://ar-c.org/video/FaBjEH1LNeN.html Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Bob Costas: Rejecting $20M/year and Today Show offers [1tLLqhhJ1ym] Health Updated on August 06, 2026 EDT — Published on August 06, 2026 EDT World-class broadcaster Bob Costas opens up about his early successes, including landing the role as the face of NBC Sports by his mid 30s. Costas defines the marks of excellence for well-rounded, textured journalism and explains how he learned to work smarter (not harder) as a generalist. Later, he shares specific reasons for declining high-profile, lucrative opportunities, including a one-two punch with David Letterman, 60 Minutes, NBC’s Today Show and a $20 million per year offer to host a syndicated morning radio show packaged with a MSNBC presence (replacing Don Imus). #nbcsports #journalism #todayshow 0:00 - David Letterman's impact on Bob Costas' career 1:55 - The elements of a great sports broadcast 3:23 - Turning down CBS's 60 Minutes and late night 5:27 - Decision to turn down huge AM drive offer 7:29 - Real Sports and Today Show Become a member to watch full episodes and get exclusive access to content: Subscribe to watch the latest interviews: Episode debuted nationwide in 2022. For episode guide and nationwide television listings, visit www.grahambensinger.com Connect with Graham: Facebook: Twitter: Instagram: 9Iow7Z0KrAY wetzthM0Kk9 Oia3dKvqUrB HC0BSxQrHB5 PI3FN1YbQkU aXq0IzVii7c
World-class broadcaster Bob Costas opens up about his early successes, including landing the role as the face of NBC Sports by his mid 30s. Costas defines the marks of excellence for well-rounded, textured journalism and explains how he learned to work smarter (not harder) as a generalist. Later, he shares specific reasons for declining high-profile, lucrative opportunities, including a one-two punch with David Letterman, 60 Minutes, NBC’s Today Show and a $20 million per year offer to host a syndicated morning radio show packaged with a MSNBC presence (replacing Don Imus). #nbcsports #journalism #todayshow 0:00 - David Letterman's impact on Bob Costas' career 1:55 - The elements of a great sports broadcast 3:23 - Turning down CBS's 60 Minutes and late night 5:27 - Decision to turn down huge AM drive offer 7:29 - Real Sports and Today Show Become a member to watch full episodes and get exclusive access to content: Subscribe to watch the latest interviews: Episode debuted nationwide in 2022. For episode guide and nationwide television listings, visit www.grahambensinger.com Connect with Graham: Facebook: Twitter: Instagram: 9Iow7Z0KrAY wetzthM0Kk9 Oia3dKvqUrB HC0BSxQrHB5 PI3FN1YbQkU aXq0IzVii7c